Era Research

Potential Market Analysis

ERA Research & Consultancy executes potential market research on the decision making processes in new markets for firms. Through these researches the decision makers:

Can learn the current needs of the target market consumers,

Can obtain opinion on the current brand and product preferences in the market,

Can detect advantages that may render superiority while entering the market,

Can shape the design, price range, channel structure and communication strategies of the product of service to be offered to the market.

Stakeholder Approach

With respect to communication strategy, corporate identity, corporate perception and reputation must be followed on the basis of the stakeholders of the institution. These stakeholders are various entities in contact with the company.

There ara differences on the sensitive issues and values among these entites contacted. Priorities shall be calculated on the basis of each entity. However, the common issues of these entities comprise the main rule of the communication strategy. Based on the awareness of the sensitive issues and values of each entity contacted, priorities of each entity are determined during our sudies, however, the common denominator of these entites comprise the main rule of the communication strategy.

Brand Detection and Positioning

ERA Research & Consultancy meets the information requirements of companies via the research conducted on the overall life cycle of a specific brand. It executes research on consumer, competition and brand analysis as one of the strategic brand analysis steps. It conducts positioning researches to determine which attributes of the brand stand out and to which other brands its position is closer. After following the communication activities of the plan, it both measures the effectiveness level of the messages conveyed throughout the communication activities of the brand and determines how much the benefit chain and brand identity provided are perceived.

Add Tests

Ad concepts or materials are tested before the broadcast via the Ad Tests and the efficiency of the ad is measured. the studies after the broadcast help to detect how much the ad is effective and successfull and whether it achieved the foreseen success after or during the broadcast.

Berrin Atalan // ESBAŞ

"ERA has supported us in measuring and interpreting the perceptions of our stakeholders in the steps we have taken towards excellence.When you say ERA if you were asked what comes to mind, I would say: Smiling face, professionalism, agility."

Pelin Özkan // Kapital

"As the Mediacat and Brand Week teams, we have a DNA match with the ERA team. We have been making a journey that has not been based on any relationship of interest or gain for many years. We rely on them a lot. They are US. I know that I will never have to follow up on a job that I have handed over to this team. They will do what is necessary. We do research for MediaCat from time to time. However, our most important collaboration is happening at Brand Week. Our participants, who left this year with a fairly high level of satisfaction and excitement, should know that the ERA team has a lot to do with this success. They shed light on us with their research and reports. We complete our journey by further improving something that we are good at with that light and surprising even ourselves every time. As soon as that year's trip is over, we are coming together again to create a new energy for the next dec. Have a nice trip together, ERA team. May 2020 be your best year."

Aylin Taşkıner // Bersay Communication Group

"As Bersay Communication Group, we use ERA to measure the reputation perceptions of the institutions we serve with different stakeholders we have been cooperating with it for many years. ERA has a large field team with an expert staff based on a successful methodology the results of their meticulously conducted research and the detailed analyses they have based on these results show that our customers it offers valuable insights that guide us when determining communication strategies and creating roadmaps."

Elif Sözer Dumlu // Evyap

"In almost all areas of the service sector, the priority and the main thing is to understand the customer correctly. However, in a study that will shed light on many issues such as ”Research" and create a basis, analyzing the customer's needs well, suggesting the right way and method, obtaining fast and reliable results and transferring these results to the other side can be more critical than other service areas. It is also not possible for any strategy built on a study that has not been done correctly to be correct. ERA manages to be a real business partner both in understanding the needs and expectations of its customers correctly, in proposing the most accurate research model, and in contributing to the strategic roadmap through its post-research workshops. It is also a great comfort and pleasure to work with a team that knows what it is doing well and, more importantly, does its job with love. Thank you, ERA..."

Mine Türkün // Senior Consultant, Corporate Communication, Freelance

"Strategies determined according to the results of field research are always successful. The ERA Team also has a highly experienced and expert staff in analyzing the data obtained from the field and the field, and most importantly, providing you with areas for improvement. If you are looking for a companion for yourself in research, I recommend working with ERA. The strategies I have created with their analysis for many years have always been successful and continue to be achieved."