• Preference/Need-based
• Psychographic/ Lifestyles
• Behavior-based
• Geographical
• Motivation-based
• Demographics

Achievements of our Segmentation Research:

• Insightful at TÜAD's Owl Awards 2013 Competition together with Inci Deri
• Bronze Owl award in the owl category
• Master Owl at TÜAD's Owl Awards 2016 Competition together with GSK
• Golden Owl award in the category