With respect to communication strategy, corporate identity, corporate perception and reputation must be followed on the basis of the stakeholders of the institution. These stakeholders are various entities in contact with the company.

There are differences on the sensitive issues and values among these entities contacted. Priorities shall be calculated on the basis of each entity. However, the common issues of these entities comprise the main rule of the communication strategy. Based on the awareness of the sensitive issues and values of each entity contacted, priorities of each entity are determined during our studies, however, the common denominator of these entities comprise the main rule of the communication strategy.

The following are stakeholders on the basis of their contact levels with the firm: