Ad Tests

  • Ad concepts or materials are tested before the broadcast via the Ad Tests and the efficiency of the ad is measured. The studies after the broadcast help to detect how much the ad is effective and successful and whether it achieved the foreseen success after or during the broadcast.

  • ERA offers;
  • Brand awareness
  • Ad awareness
  • Communication performance
  • Ad efficiency (pre/ post-test)
  • Purchasing behavior
  • Communication control
  • These provide output for the advertisers and advertising agencies and measures the efficiency of the campaigns conducted through qualitative and quantitative methods.